Serial Entrepreneur · Podcast Host · Tech Educator
As Featured In
The Journey
The Story
From a factory floor in northern Israel to three exits before 28.
The Dream
While other kids dreamed of being astronauts, I only ever wanted one thing: to be a millionaire. That wasn’t ambition talking. It was identity.

The Grind
After three years in the IDF, I bounced between night shifts at a gas station, waitering, and coaching people with autism. Then came six months in a factory in northern Israel. Sixteen-hour days that felt like modern slavery. I knew I was meant for more.


The Hard Lesson
During the pandemic, an influencer I admired appeared in my hometown. I tracked down his house on my 5 AM runs, desperate to join what he was building. He let me in, unpaid. I worked sixteen-hour days for a year, recruited sixteen editors, and built his media company from scratch. He never paid a single person. Thirty people on staff, zero payroll. My entrepreneurial education started with learning exactly what not to do.



Building From Zero
With my co-founder Or Hakim, I started Perspective, a video production company built from our parents’ living rooms. We launched Hakol Podcast, which grew to 500+ episodes and millions of listeners. Two years of sixteen-hour days, no salary, investing every shekel we had.




The Breakthrough
We sold 50% of Perspective for 1M NIS to Leos Media. KAN 11 ran a feature about us on national TV. Six months later, I built Kaps, a SaaS product that hit $10K MRR one month after launch and 100K NIS MRR within six months, running almost entirely on autopilot. That was the moment I understood: smart systems beat hard work.


The Reset
October 7th changed everything. I spent four months in military service, unable to work on anything. When I came back, I sold both businesses. Perspective in January, Kaps in March. I needed a clean slate.


SaaS & nCode
Five SaaS products in one year. I took everything I learned and built nCode, now Israel’s largest vibe-coding institute with 500+ students. We teach people to build micro-SaaS products using AI, replacing hard work with smart systems. Recently sold 50% to scale it further.
Gymate
Tadam· 6-figure SaaS
Duks.ai
SuperDev· Advisor
So What’s Next
Three exits. Two active SaaS products. 500+ podcast episodes. And a new chapter just starting. The kid who wanted to be a millionaire finally figured out how.

Business Exits
nCode Students
Podcast Episodes
SaaS Products Built
Community
The Portfolio
Building the Future
Nine ventures, each solving a different problem. From education to AI, from content to community.

nCode Academy
Learn. Build. Launch.
Teaching the next generation to build SaaS without code. 500+ students graduated, multiple 6-figure exits by alumni.

Hakol Podcast
Real talk. Real entrepreneurs.
Israel’s top entrepreneur podcast. 500+ episodes of unfiltered conversations with the people actually building the future.

Tadam.ai
AI-powered creativity.
Generate stunning marketing creatives in 15 seconds using AI. From concept to campaign-ready visuals instantly.

The Lobby
Israel’s elite founders club.
An exclusive entrepreneur community. Real connections, real deals, real growth. Where Israel’s next generation of founders meet.

Duks.ai
Smart CRM for real estate.
The CRM built specifically for real estate agents. Intelligent lead scoring, automated follow-ups, deal pipeline management.

Luma.ai
Your AI workforce.
The workspace where AI agents collaborate as a team. Build, deploy, and orchestrate autonomous agents that work together to get things done.

Kaps
AI video, simplified.
₪100K+/mo recurringAn AI-powered SaaS platform that makes professional video creation accessible to everyone. From script to screen in minutes.

Pers
Auto captions for Hebrew video.
Automatic captioning plugin for Premiere, DaVinci & After Effects. Generate accurate Hebrew subtitles directly inside your video editor.
The Podcast
Hakol Podcast
Real conversations with real entrepreneurs. No scripts, no filters, just the truth about building something from nothing.
Press & Appearances
In The Media
Written Press
The technological renaissance is about to ignite creativity around the world
Calcalist
The technological renaissance is about to ignite creativity around the world
When advanced technologies become accessible to everyone
Walla
When advanced technologies become accessible to everyone
The New Medici Effect: How No-Code Tools Are Sparking Innovation
Calcalist / CTech
The New Medici Effect: How No-Code Tools Are Sparking Innovation
Guest Appearances
Gvulot Higayon (Idan Sheli)
The simple way to be in the top 1%

AI Pashut
100K NIS/month from an AI product?

Roi Ovadia
Guest on ROI Machine podcast
Idan Strul
Inspiring conversation about entrepreneurship

Raz Zauber
The Ben Lavi revolution

Moshe Fabrikant
This is how you really get rich

Yariv Paz (Real Estate)
Pain and mistakes with 3 companies by age 28
Shai Shor
Entrepreneurship in the world of AI
Gvulot Higayon (Idan Sheli)
The simple way to be in the top 1%

AI Pashut
100K NIS/month from an AI product?

Roi Ovadia
Guest on ROI Machine podcast
Idan Strul
Inspiring conversation about entrepreneurship

Raz Zauber
The Ben Lavi revolution

Moshe Fabrikant
This is how you really get rich

Yariv Paz (Real Estate)
Pain and mistakes with 3 companies by age 28
Shai Shor
Entrepreneurship in the world of AI
Success Stories
What They Say
Real results from real students and partners.
I had zero coding knowledge. Through nCode I built my first app and closed a six-figure annual deal within six months — three years later, six figures every year. A year and a half later, I sold my first SaaS app.
Avia Rozenheim
nCode Student, Age 17
My first app failed. My second app failed. I left the program, went to get a degree, realized it wasn’t for me, and came back. On my third try, after three months of building, I landed 500 paying customers with recurring revenue.
Liran Shemesh
nCode Student → 500 Paying Customers
I came in with no idea, no knowledge, and plenty of fear. Within three months I went from zero to a live app on the App Store and Google Play — with my first paying customer.
Rotem Hadad
nCode Student, 3 Months In
Get Connected
Join the World of Benla
Stay connected. Get weekly insights, community access, and front-row seats to everything I'm building.
The Benla Playbook
Weekly insights on building, scaling, and the entrepreneur life. No spam, no fluff. Just the good stuff.
The Community
Join our WhatsApp community. Real conversations, real connections, real deals happening every day.
Join WhatsAppFollow Along
Behind-the-scenes, daily insights, and the journey as it unfolds across platforms.




